I have spent time making a video giving a very simple explanation about what IP delivery is. As you can see, it is getting more and more difficult to see what is going on in other parts of the world from their local perspective. If you are running an international business in New York and you want to know what is going on in London (from a London perspective) you will probably end up having to use a proxy server to do your research. This is because search engines normally deliver results to us that are local. IP delivery means that what we view on our screens is not what someone else is viewing in a different location. I guess local search and local results are good for local businessmen but what about companies that want to expand into international markets? Well, a lot of large companies have already solved this problem but my guess is that there are many other people who have products and services that could compete in different areas of the world, but they need to find better ways to reach their clients. One way could be using IP delivery.
IP delivery is very similar to a form of Black Hat SEO cloaking but it seems to be an acceptable practice. The reason why it is probably acceptable is because hardly anyone knows about it because most people are not traveling around the world. Wikipedia currently defines it as a benign form of cloaking. Do a search on Wiki for IP delivery and you will see what I mean. OK! So, if we want to implement IP delivery for our websites what should we be doing next? Maybe we can listen to something on IP delivery from a Google perspective.
The explanation given by Google is much more detailed than my videos. I would like to add to this information from the perspective of international marketing and sales research. If more people are going to use IP delivery, then more users will need more proxy services offered to them for different locations in the world. This is because companies who need to know about remote activities are not able to do so. My video is really short but is kind of explaining what proxy servers are for "the rest of us"
I personally can see an growth in proxy services for corporations and even individuals who need these services in order to survive or who want to know more about world affairs from a world perspective i.e. they are not limiting their knowledge on a topic from what is being delivered locally to them but have access to a broader network. An example is someone with two nationalities who wants to see the opinions on something from many perspectives other than what is being delivered locally.
My guess is that this topic will not be something most average internet users will be interested in but I hope that it might spark interest in someone who might be able to see the value of knowing about it if they have been losing sales in different parts of the world and did not know exactly why.