There are still millions of people who do not have any idea what realtime search actually is. This means that it is important for some of us to explain what it is and what advantages and disadvantages realtime search offers. Of course this page is being written by someone who has a particular opinion about it and there will be others who might agree or disagree with some of the contents of this page. Probably the best way to start would be to have someone else give it a go. I am glad to present the following video for your perusal.
I chose the above realtime search video because the speaker basically covered everything that someone should know about searching in realtime. What is important to remember is that this search engine is giving us current information on events and also an ability to see what social networks are saying within a very short time after having been released onto the internet. This is very useful for sporting events and also any kind of news that is breaking news. Places like Twitter have now become the source for news from journalists and even home journalists. If there is an earthquake or some tragic event it can be followed on Realtime Search. Of course happy events can also be tracked.
Things like breaking news will see a surge in visitors/traffic to a particular website that could be considered to be like something viral. This means that search engines need to be on top of everything, even the news. If someone were to discover something or be first at the scene of something that would be considered to be breaking news, then they could transmit messages using a microblogging service e.g. Twitter to inform everyone about it. Since a large number of people are always going to be curious about these events we can see that realtime search is a way to be connected to them. To me, this is the great power of realtime search.
One of the disadvantages of realtime search could be for new websites that are not frequently spidered by search engines. It is possible that people looking for unique content to upload to their older and more powerful websites could use a scraper to grab someone's content before the traditional search engines have seen it. This is probably not going to be something that older and more popular sites are worried about but a concern for new sites, especially new sites with original and unique content. If you don't know what a scraper is you can watch the following video. The scraper that is shown in this video is a manual scrape but now people are buying and using auto scrapers which take content from other people's sites and use them to help monetize other sites.
I recently made some videos on Forex a few weeks ago just to test how fast the new scrapers are. Well, the conclusion is that they are now extremely fast. Here is a strange video that I made on the Forex Exchange. Actually, there is some truth in the video but the main purpose was to see how quickly scrapers would take the text and upload it to a website. In this case the scrapers only needed a few seconds or minutes. I knew this because it appeared in realtime search as part of someone else's site long before I was even ready to tweet about it. I am not complaining about those people who took my video and was happy to see it being used somewhere else. The point is that they are now extremely fast and able to grab content and upload it somewhere else in seconds or minutes. People should be glad that they get video exposure like this, but they are probably not going to be happy if unique text and unique images on their websites are grabbed and used somewhere else that is more frequently spidered by search engines i.e. the copied content on someone else's site might been seen by search engines are the original content and the original webpage as the copied page. This might depend on which site was spidered before the other. We all know that brand new sites get spidered much less frequently than older and more powerful sites and so there could be a great disadvantage for a newbie site to post links to their new pages containing unique content on a social network feeding realtime search, unless the realtime spiders are going to spider and cache the whole page immediately. What happens in the future depends on how much value search engine companies will put on unique content websites. By the way, this site is practically 100% unique content. Will search engines realize this? I have no comment on that! ;)